How should a manufacturer calculate their wholesale selling price?

First sum your direct material, labor, packaging, and factory overhead per unit to get your True Unit Cost. Then divide that cost by `(1 − Target Wholesale Margin)`. For example, a ₹120 unit cost with a 25% target wholesale margin yields a pre-tax wholesale price of `120 ÷ 0.75 = ₹160`.

What is the standard gap between Wholesale Price and Retail MRP in India?

Across Indian retail sectors, the landed wholesale price to a shopkeeper is typically 25% to 50% below the printed MRP (depending on category: 15–25% for FMCG staples, 35–55% for fashion, cosmetics, and accessories).

Should B2B wholesale quotes be GST-inclusive or GST-exclusive?

In India, B2B wholesale quotations and price lists are almost always quoted GST-exclusive (e.g., '₹160 per unit + 18% GST extra') because the purchasing retailer or distributor claims the GST back as Input Tax Credit.

How do I set tiered discounts for higher Minimum Order Quantities (MOQ)?

Test different Margin % levels in the calculator for different carton quantities—for instance, a 30% margin for 50 units, 24% margin for 200 units, and 18% margin for 1,000+ units—and verify that your total batch rupee profit still increases at each tier.

What is the difference between a Super Stockist, Distributor, and Retailer margin?

In a traditional 3-tier distribution chain, Super Stockists typically work on 4%–6% margin, City Distributors earn 8%–12% margin, and Retail Shopkeepers earn 20%–35% margin on MRP.

Wholesale Price Calculator — Bulk Pricing, Margin & GST

Production / Purchase Cost per unit (₹)

₹

Pricing Target

Order Quantity (MOQ)

Applicable GST Rate

Planned Retail Consumer MRP (₹) (Optional)

₹

Used to check whether your wholesale price allows sufficient margin for retail partners

Wholesale Price MatrixMOQ: 100

Wholesale Rate (Pre-tax):₹333.33 / unit

Your Profit per unit:₹83.33 (25% margin)

Rate incl. 18% GST:₹393.33 / unit

Batch Order Totals (100 units):

Batch Production Cost:₹25,000.00

Taxable Invoice Value:₹33,333.33

Total GST (18%):₹6,000.00

Your Gross Profit:₹8,333.33

Retailer Health Analysis:

Retail MRP:₹500.00

Retailer Margin:33.3%

✓ Attractive retailer margin (30%+). Retailers are likely to stock your product.

Total Wholesale Invoice Value₹39,333.33Includes ₹6,000.00 GST for 100 units

How to Use the Wholesale Price Calculator

1
Enter your unit manufacturing or landed cost price (₹).
2
Choose your pricing method—Target Wholesale Margin % or Target Markup %—and enter your percentage.
3
Set the Minimum Order Quantity (MOQ) or bulk carton size.
4
Optionally enter the applicable GST rate and printed retail MRP to inspect the downstream retailer's margin.

Practical Use Cases

Manufacturers & MSMEs

Structuring Distributor & Stockist Price Tiers

Model unit wholesale prices for 50-unit, 250-unit, and 1,000-unit MOQ slabs while protecting a baseline factory gross margin.

FMCG & Apparel Brands

Balancing Factory Profit with Retailer MRP Margins

Verify that your B2B billing price leaves retail shopkeepers with a healthy 30%–40% margin below printed MRP so they actively push your brand.

B2B Importers & Traders

Quoting Bulk Corporate & Institutional Orders

Calculate total order value, gross batch profit, and GST liability on bulk corporate gifting or institutional tenders.

Wholesale Price Calculator Features

Margin / Markup Switcher

Set pricing based on your desired profit percentage on cost or final selling price.

Retailer Margin Analysis

Ensures your wholesale quote leaves an attractive margin (e.g. 20-40%) for downstream retailers.

Order Value & Tax Summary

Calculates total order value, gross profit, and applicable GST liability.

100% Private & In-Browser

Calculations and document previews run entirely in your web browser. No financial data is ever stored on our servers.

Free for Indian Businesses

Created specifically for freelancers, consultants, shop owners, traders and MSMEs across India with zero subscription costs.

Mobile & Print Ready

Optimized for one-hand mobile input, instant copy actions, and clean A4 printable layouts.

Technical Specifications & Best Practices

✓Wholesale Price via Margin = `Unit Cost ÷ (1 − Margin % / 100)`; Wholesale Price via Markup = `Unit Cost × (1 + Markup % / 100)`.
✓Target Margin % must be less than 100% (for example, 15% to 50% is standard for B2B wholesale).
✓Retailer margin comparison compares your wholesale price against the printed MRP; remember that retail MRP is GST-inclusive under Indian law.
✓Runs 100% locally in your browser so proprietary factory cost sheets are never uploaded online.

Wholesale Price Calculator